Targeted Advertising Based On Demographic Features Extracted From Vehicles And Vehicle Occupants

摘要

Systems and methods to determine a demographic attribute of a likely occupant of a vehicle based on a radio frequency communication from a mobile electronic device likely to be located within the vehicle, an image of the vehicle, or both, are presented herein. Furthermore, media content is selected based on the identified demographic attribute and presented to the likely occupant of the passing vehicle. In some embodiments, the media content is interactive. In another aspect, a demographic profile of likely vehicle occupants is identified based on image information, radio frequency communications, or both, gathered at a location over a period of time.