A system, method, and computer-readable medium are disclosed for collaboratively configuring a product in an online environment. The collectively configuring is accomplished by performing a collaborative product configuration operation which includes: receiving a request from a customer to a sales representative to collaboratively configure a product; generating a product configuration based upon the request; and, publishing the product configuration via a collaborative product configurator system, the collaborative product configuration system performing the collaborative product configuration operation, the collaborative product configuration operation enabling the customer and the sales representative to interactively configure the product.
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