PROCESSOR SYSTEMS TO ESTIMATE AUDIENCE SIZES AND IMPRESSION COUNTS FOR DIFFERENT FREQUENCY INTERVALS

摘要

Processor systems to estimate audience sizes and impression counts for different frequency intervals are disclosed. An example processor system includes a memory management unit (MMU) to assign requests from computing devices indicative of accesses to media to a first block of memory, a total count of the requests corresponding to a total number of census impressions. The MMU to assign user-identified impression data corresponding to user-identified impressions to a second block of memory, the user-identified impressions associated with user-identified individuals for whom first demographic information is stored by a database proprietor. The processor system including an arithmetic logic unit (ALU) to determine multipliers relating a first probability distribution for the user-identified impressions to a second probability distribution for the census impressions, and to determine a plurality of census impression counts associated with the census impressions based on the multipliers, different ones of the census impression counts corresponding to different ones of impression frequency intervals.