DYNAMIC ASSET LOADING BASED ON VIEWER BEHAVIOR AND PREFERENCES

摘要

Systems and methods presented herein provide for the insertion of assets into COD content. In one embodiment, a COD asset decision system (ADS) identifies asset insertion opportunities within COD contents selected by a plurality user equipment (UEs) over a network, identifies assets for insertion into the asset insertion opportunities, ranks the assets, selects portions of the ranked assets for insertion to generate asset maps, and directs the insertion of the selected assets into the asset insertion opportunities based on the asset maps. The COD ADS is further operable to generate viewing statistics of the UEs, and to change the asset maps based on the viewing statistics.