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Systems and Methods for Generating and Executing Online Interactive Multimedia Challenges During Online Transactions
Systems and Methods for Generating and Executing Online Interactive Multimedia Challenges During Online Transactions
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机译:用于在在线交易期间生成和执行在线交互式多媒体挑战的系统和方法
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摘要
The disclosed systems and methods integrate gaming functionality, and associated rewards, with on-line advertising. Systems for integrating online interactive multimedia challenges into advertising and electronic transactions include a host computer that provides an on-line advertisement with a graphical user interface having a purchase option and a challenge engagement option, receives data indicative of whether the user selected the purchase option or the challenge engagement option, generates graphical user interfaces for completing a purchase transaction or the challenge depending on the selected option, and, based on the outcome of the challenge, generates a different purchase option than before, preferably with improved purchasing terms if the user successfully completes the challenge.
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