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USE OF BEHAVIORAL PORTRAITS IN THE CONDUCT OF E-COMMERCE
USE OF BEHAVIORAL PORTRAITS IN THE CONDUCT OF E-COMMERCE
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机译:在电子商务行为中使用行为肖像
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摘要
A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content.
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