DISPLAY DEVICE, METHOD AND SERVER FOR PROVIDING AUGMENTED REALITY, VIRTUAL REALITY OR MIXED REALITY CONTENT ASSOCIATED WITH PRODUCT

摘要

A display device for providing augmented reality, virtual reality or mixed reality content associated with a product comprises: a first capturing unit for capturing a product through a first camera provided to the display device; a second capturing unit for capturing the face of a user through a second camera provided to the display device; a measurement unit for measuring the angle of the display device; a transmission unit for transmitting, to a server, information on the captured product and information on the captured face of the user; a receiving unit for receiving, from the server, recognition information associated with at least one among the information on the product and the information on the face of the user, which have been analyzed; and an output unit for outputting content associated with the recognition information, wherein the output unit adjusts the output location of the content on the basis of the measured angle of the display device.