In a method for providing discounts to influences, a discount engine uses the credential information of an influencer to verify the identity of the influencer and access information relating to the followers of at least one of the influencer' s social media accounts. The discount engine provides the influencer with a code to share with the followers to track purchases of one or more inventory items. Based on the purchases made by the followers using the code, the discount engine provides the influencer with a discount on an inventory items. The discount engine triggers provision of the inventory item to the influencer.
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