Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for providing advertising-based video on demand (AVOD) content to electronic devices. Some embodiments operate by receiving non-AVOD content requested by a user; selecting advertisement types and categories based on at least the user and a type of the non-AVOD content; receiving advertisements corresponding to the selected advertisement types and categories; generating AVOD content comprising the non-AVOD content and the advertisements; and transmitting the AVOD content to the electronic device, wherein the electronic device monitors the user as the advertisements are played to generate monitoring information. The monitoring information indicates whether the user watched the advertisements.
展开▼
