A SYSTEM AND METHOD TO ATTRIBUTE HOUSEHOLD LEVEL VIEWERSHIP TO INDIVIDUALS OF THE HOUSEHOLD.

摘要

A method for determining viewing behaviour, in terms of behaviour data parameters, based on a plurality of polled currency data items, using a panel per television, each panel being associated with a donor household, said method comprising: identifying constituents of said currency data; determining whether said currency data is correlative to a watermarked channel or a non-watermarked channel; defining a hierarchical and sub-hierarchical list of pre-defined parameters; sampling said polled currency data items to obtain sampled polled currency data items; determining number of donors; iteratively, selecting at least a donor; and determining viewing behaviour parameters (in terms of content and demographic data of a viewer of said content) based on data from said iteratively selected plurality of donors meeting said pre-defined threshold criteria and from said updated currency data.