METHOD AND APPARATUS FOR MEASURING INFLUENCE IN SOCIAL NETWORK

摘要

Provided is a method for measuring influence by using a social network. The method comprises the following steps of: collecting social network service (SNS) data from an SNS; measuring a user influence index on the basis of user account information and content information related to the user account information among the SNS data; measuring an attribute influence value for an attribute included in image information on the basis of the image information among the SNS data; measuring a product influence value for product information on the basis of the user influence index and the attribute influence value for content including the product information; and curating the content including the product information on the basis of the product influence value.