TECHNIQUES FOR COMMUNICATING NOTIFICATIONS TO SUBSCRIBERS

摘要

Techniques for communicating notifications to subscribers are described. The apparatus may include a channel component and a notification component. The channel component may be operable to receive from the social networking service events that communicate as subscribers of the social networking service and to determine one or more channels of the plurality of channels to communicate the events to the subscribers according to a ranking associated with each channel, wherein the ranking is a subscriber Specific to the subscriber''s history. The notification component may be operable to configure the notification based on the event and send the notification to the subscriber using the determined one or more channels. Other embodiments are described and claimed.