API Data Connection Automation Processs development for user's behavior analysis

摘要

In the era of big data and AI, it is necessary to analyze user behavior patterns and target marketing accordingly. When target segmentation is performed by analyzing customer behavior, marketing activities can be conducted to users in various ways such as ADS Optimization, Marketing Automation, and On-site Marketing. In particular, automating sophisticated marketing methodologies by using analysis tools and execution tools at the same time can greatly reduce the resources of work and can suggest the most optimal way to conduct optimal marketing.