APPARATUS AND METHOD FOR OBTAINING BEHAVIOR PATTERN DATA OF CUSTOMER FOR ONLINE SHOPPING MALL

摘要

According to an embodiment of the present invention, provided are an apparatus and a method for obtaining behavior pattern data of a customer for an online shopping mall. According to an embodiment of the present invention, an apparatus for obtaining customer behavior pattern data for an online shopping mall comprises: a communication unit for transmitting and receiving data; and a processor connected to the communication unit. The processor collects usage history data for the online shopping mall, extracts behavior pattern data of a customer for the online shopping mall based on the collected usage history data, and stores the extracted behavior pattern data in correspondence with a customer group to which the customer belongs.;COPYRIGHT KIPO 2020