System for Operating Relationship Point by using an Earning Rate

摘要

According to the relational point operating system using the rate of return of the present invention, it is possible to refer to a database storing a plurality of member information formed with a relationship based on SNS (Social Networking Service) and SNS based relationship information formed between each member. In a relational point operating system implemented in a server capable of communicating with each member's wireless terminal equipped with an application that manages points, each member's app usage history and purchase activities of each member are verified based on each member's application usage The self-established customer confirmation unit confirms the self-established customer who has earned points for the purchase of products sold in stores and the storage medium in which each member's purchase history is stored based on the self-established customer through the database SNS based on the self-established customer by reading related information On the basis of the application use behavior for each of the grouped N relationship forming members among the relationship forming member confirmation unit for grouping N (N≥1) relationship forming members that formed the relationship and the application usage history and purchase history stored in the storage medium. The yield calculation unit and the grouped N for calculating the yield generated by the N relationship forming members on the server side by reading the confirmed purchase history on the basis of the confirmed app usage history and the purchase behavior for each of the N relationship forming members Dynamically sorting n (1 ≤ n ≤ N) relationship-forming members among the relationship-forming members whose calculated yield is greater than or equal to a specified reference value as n interlocking targets to induce purchases based on the purchasing influence of the self-establishing customers App link history based on the application usage behavior of each member among the linkage accumulation target confirmation unit and the grouped N relationship forming members and each time Calculation of interlocked accumulation points to calculate n interlocked accumulation points to be earned to induce purchases based on the purchasing influence of the self-established customers to the n interlocked accumulation targets dynamically selected based on the purchase history based on the original purchase behavior And an interlocking accumulation point accumulation unit for performing the procedure of accumulating the calculated n interlocking accumulation points to the n and interlocking accumulation targets.