DIGITAL ADVERTISEMENT TRANSMISSION SCHEDULE OPERATION METHOD BASED ON PEDESTRIAN PASSAGE VOLUME, AND RECORDING MEDIUM AND DEVICE PERFORMING SAME

摘要

The present invention relates to a digital advertisement transmission schedule operation method based on a pedestrian passage volume. The digital advertisement transmission schedule operation method based on a pedestrian passage volume accumulates real-time passage volume data for each certain time, calculates a level of the accumulated real-time passage volume data for each certain time by using a preset standard, generates at least one character string by using the level for each certain time, builds a database by storing collection time and character string of the real-time passage volume data, derives similarity by comparing collection time and character string of the passage volume data of the previous day and collection time and character string of current passage volume data among the data stored in the database, and transmits advertisements corresponding to the character string with high similarity. Accordingly, an effective advertisement effect can be expected by calculating the level in accordance with the passage volume and transmitting the advertisements in accordance with the level.;COPYRIGHT KIPO 2020