METHOD AND SYSTEM FOR EVALUATING DATA ON USER-ELEMENT INTERACTIONS

摘要

A method and server for estimating interaction data are disclosed. A user and a digital content item that the user has interacted with form an occurred pair. The method includes retrieving (i) interaction data of a first type associated with respective ones of the occurred pairs, and (ii) interaction data of a second type associated with respective ones of the occurred pairs. The first type is distinct from the second type. The method also includes (i) applying a first model to the interaction data of the first type, thereby estimating interaction data of the first type for non-occurred pairs, and (ii) applying a second model to the interaction data of the second type, thereby estimating interaction data of the second type for the non-occurred pairs. The interaction data is estimated such that the non-occurred pairs are associated with respective estimated interaction data of the first type and second type.