The subject of the present invention is a jewelry, watchmaking or leather goods article comprising at least one part in a shape memory alloy comprising gold. The shape memory alloy is titrated to at least 18 carats and has the following composition in atomic percentage: 46 to 55at% gold, 38 to 47at% titanium, 0.1 to 15at% zirconium, 0 to 5at % niobium.
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