EMBEDDED IN-VEHICLE PLATFORM TO PROVIDE IMMERSIVE USER EXPERIENCES

摘要

Systems and methods are disclosed for an embedded in-vehicle platform that provides immersive user experiences. An exemplary method includes obtaining a preference profile for a user through a vehicle controller of a vehicle; Loading the preference profile by the vehicle controller; Determining a shopping experience of the user occurring on a vehicle shopping platform in the vehicle; Determining an ambient profile of a merchant identified in the shopping experience; and controlling an in-vehicle ambience in the vehicle on the basis of the ambience profile and the preference profile by the vehicle controller.