The invention relates to a method for generating a digital model of application member, the application member comprising a core (10) along an axis (X). and a row of patterns (19) each comprising an application element (18, 18a; 18b), the method comprising: calculating an intersection curve (32) of a helical surface (30) and of an envelope surface (S, S1), the calculation of the patterns (19), each pattern (19) being a replica, at a given position, of a reference pattern (19r) displaced helically along the helical surface (30) d '' a reference position to the given position along the axis (X) so that its distal end (20d) follows the intersection curve (32), the reference pattern (19r) extending in a volume delimited by the envelope surface (S) and having its end (20d) on the intersection curve (32), and the recording of the digital model generated in an info memory rmatic. Figure for the abstract: Fig. 2
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