A coating composition for application to a substrate utilizing a high transfer efficiency applicator. The coating composition includes a carrier and a binder. The coating composition has an Ohnesorge number (Oh) of from about 0.01 to about 12.6, the coating composition has a Reynolds number (Re) of from about 0.02 to about 6,200, and the coating composition has a Deborah number (De) of from greater than 0 to about 1730.
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