The present invention relates to a box (1) for marketing a product, said box (1) comprising at least one door (4) for accessing the inside of the box (1) and control means , characterized in that the box (1) comprises at least one transparent interaction face (5) comprising a transparent touch screen, means for locking the door (4), and communication means, the control means being configured on the one hand to control the transparent touch screen and on the other hand to control the locking means of the door (4) according to data received by the communication means.
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