Folding display stand (1) made of sheet material, comprising at least one rear wall (2), at least a pair of side walls (3', 3") and a plurality of substantially horizontal shelves (4) interposed between the side walls (3', 3") and wherein the rear wall (2), the side walls (3', 3") and the shelves (4) are formed from a front sheet element (6), a rear sheet element (7) and at least one intermediate sheet element (8). Each of the sheet elements (6, 7, 8) has a central portion (9, 12, 15) and a pair of lateral end portions (10A, 10B; 13A, 13B; 16A, 16B) respectively defined by first (11A, 11B), second (14A, 14B) and third (17A, 17B) fold lines which are substantially parallel. The sheet elements (6, 7, 8) are joined together by fastening means which fasten the respective lateral end portions (10A, 10B; 13A, 13B; 16A, 16B) to each other, so that said first (11A, 11B), second (14A, 14B) and third (17A, 17B) fold lines will be parallel to each other and the sheet elements (6, 8) have respective cut-out central portions (9, 15) to form respective flat panels (18A, 18B) that are designed to be folded along respective fourth fold lines (19A, 19B), substantially perpendicular to the first, second and third fold lines (11A, 11B; 14A, 14B; 17A, 17B) to form at least two shelves (4) in step-like staggered relationship.
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