Targeting local newspapers can be an effective tactic forcampaign field offices

摘要

Despite the attention given to presidential candidates every statement and gaffe by the nationaludmedia, elections can be won and lost by campaign’s field efforts. In new research, Joshua Darrudlooks at how presidential campaigns can push coverage of their candidates in local newspapers. Heudfinds that the best way for a campaign to earn positive coverage in local news is by targetingudsmaller newspapers. Those campaigns which did saw four times more positive stories about theirudcandidate compared to those areas where the campaign was not active.