PENGEMBANGAN PROTOTIPE DALAM RANGKA PEMBANGUNAN BUSINESS TO BUSINESS E-COMMERCE MARKETPLACE PRODUK AGRlBlSNlS INDONESIA

摘要

The purpose of this study is to analyze system needs and developing prototype for business-to business ecommerce marketplace lndonesian agribusiness product. This study was descriptive and prototyping. udData divided into two categories that is primary and secondary data. The primary data was collected from the questionnaire of la) respondents such agribusiness entrepreneur, academic, and agribusiness observer. There are nine type of information gave to respondent by writer such as post selling, post buying, post auction, investment opportunity, list of agribusiness entrepreneur, agribusiness news, research and paper, trade and production statistic, guidance of production and post harvest. The secondarv data was collected from studv of literature. internet and three-matrix web site (freshfromtheweb.com, alibaba.com and deptan.go.id). The question dvided into three calegories that are respondent identity, general informalion and special information. The resoult of this study was two matrix web site was experience and expertise In business to business ecommerce owned by private company, one matrix web site was a web site owned by Department of Agriculture. Republic of Indonesia, focus of business is agribusiness, two matrix web site using marketplace mechanism and one matrix web site using portal mechanism. The result of respondent idenli and general information was the total respandent was 100 people consist of agribusiness entrepreneur (85%). academic (15%) and agribusiness observer (2%). age of respondent was 26-35 (72%) and 36-45 (28%), education was bachelor, respondent has a knowledge of computer and agribusiness. 67 % of respondent has knowledge and experience in internet, 78% of respondent has a kowledge and experience in e-commerce.ud76% of respondent has a knowledge and experience in business to business, respondent admit that business to business e-commerce markelplace was not enough in Indonesia (52,6% from 76%) and respondent be of a certain opinion about beneffif using business to business ecommerce marketplace (la)% from 76%). The result of special Information was a post selling and buying has average 3.75, auction (3.47). investment opportuniiy (3.34). list of agribusiness entrepreneur (3.27). agribusiness news (3.15). trade and production statistic (3.15), guidance of production and post harvest (3.10) and research and paper (3.07). The conclusion of. this study was business to business constauie one of the type of e-commerce that can be alternate tools to increase sale of agribusiness product, mechanism using marketplace and information was selected information result from questionnaire of la) respondent. Additional features in business-to-business ecommerce marketpiace lndonesian agribusiness product web site likes auction, automatic information from server like buying and selling information and auction to customer and legin and log off menu for security. it was also recommended to evaluate and revision for this prototype.uddeveloping infrastructure network and human resources and be approaching of partner program between government, user and technology information company to implementation business to business ecommerce marketplace.ududGross Domestic Product (GDP), Internet, E-commerce marketplace, Prototipe, Freshfromtheweb.com, AIibaba.com, Deptan.go.id, James Wetherbe, Mean Method, SDLC, Browsing, Provider, Portal, Registration, Post Offer, Agricultural Catalogue, Product Catalogue, Company List, News, Forums, dan Searchudud