The present study attempts to explore the relationship between the personal beliefs, namelyudproduct information, social image, enjoyment and falsity (no sense) ·and purchase intention,udwhilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka hubungan antara kepercayaan peribadi,udmaklumat produk, imej sosial, keseronokan, kepalsuan (tanpa perasaan) dan niat pembelian.
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