FAKTOR-FAKTOR INTERNAL DAN EKSTERNAL DENGAN TINGKATudKETERGANTUNGAN TERHADAP FACEBOOKud(Studi Korelasi Faktor-Faktor Internal dan Eksternal dengan TingkatudKetergantungan terhadap Facebook di Kalangan Mahasiswa Ilmu KomunikasiudUniversitas Sebelas Maret Surakarta Tahun 2010)

摘要

The presence of social networking sites make the Internet increasinglyudbecomes a favorite. One of the social networking site of the most widely used isudfacebook. Facebook offers many advantages that make users are interested. But inudaddition facebook also has weaknesses. Many of its consumer is willing to spenduda long time to access facebook. Without realizing that they have addiction oruddependence on facebook.udThis study uses the media dependency theory proposed by Ball-Rokeachudand De Fleur. The purpose of this research is to find the relationship between theudlevel of dependence on facebook with several factors that have been mentioned inudthe theory of dependency on the media. Factors to be taken are internal factorsudand external factors.udThis study uses quantitative research methods. From the sampling done byudusing random sampling techniques. Researchers using the 81 respondents whoudwere students of Communication Sebelas Maret University. Data analysis usedudwas Spearman Correlation Procedures to find the relationship betweenudindependent variables and dependent variables and chi square test used to find theudtrend differences between independent variables and the dependent variable.udBased on the results of data analysis that researchers do, it can be concludedudthat there was a significant positive relationship between internal factors whichudinclude attention (rudsud= 0,491), the needs (ruds = 0,442) and motives (rudsud= 0,347)withudthe level of dependence on facebook. As for external factors indicate there is audsignificant positive relationship between media alternative factor (rudsud= 0,430) toudthe level of dependence on facebook, there are no significantly negativeudrelationship between factors of social relations (ruds = -0,137) to the level ofuddependence on facebook and there was no difference in the level of dependenceudon facebook based on factors of social categories.