This article is an interrogation of love, as it is understood, conceptualised, and practiced in the social sphere, focussing specifically on the Southbank Centre’s Festival of Love (London, UK, 2016). By drawing on Christian Lotz’s social material critique of love (2015), and Michel Foucault’s theory of governmentality (2009) I argue that the Festival of Love, whilst asserting love as celebratory and aspirational, does in fact demonstrate the governmentalised love of modern liberal governance.Following this I engage with Gillian Rose’s discussion of love in periods of social crisis (1992) in order to articulate what might be understood as the ambitions of governmentalised love, and, moreover, what is at stake in this politically. In doing so I draw out the dangers of love as a concept and practice of modern governance, so as to stress the importance of thinking love differently, as an ethico-political practice.
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