MOTIF PEMIRSA TELEVISI SURABAYA DALAM MENONTONudACARAudVARIETY SHOWud“EAT BULAGA INDONESIA” DI SCTVud(Studi Deskriptif Kuantitatif Tentang Motif Pemirsa Televisi SurabayaudTerhadap AcaraudVariety ShowudEat Bulaga Indonesia Segmen KuisudIndonesia Pintar di SCTV)

摘要

Motive Television Viewers Watching In Surabaya Variety Show Events “EatudBulaga Indonesia” In SCTVud. Presence technology is a major influence inudpeople's lives. Along with the increasing number of human needs. Needs is whatudcauses the onset of motives. Surely motif between one individual with anotherudindividual not the same. Individuals became active in choosing which media canudbe a means to meet their needs. Variety show "Eat Bulaga Indonesia" SCTVudpresents a varied segment. This program provides information, entertainment,udeducation and social issues. In a study using the uses and gratifications theoryudbecause the main problem is how to change the attitudes and behavior of mediaudaudiences, but how social media to meet the needs of the audience. Audiencesudwho actively use the media to achieve specific objectives. This study analyzes theudphenomenon which refers to the information motive, the motive of personaludidentity, integration and social interaction motif, and the motif of entertainment.udThis study analyzes the phenomenon which refers to the information motive, theudmotive of personal identity, integration and social interaction motif, and the motifudof entertainment. Withdrawal of samples used in this study multistage clusterudrandom sampling. Techniques of data collection using a questionnaire with audLikert scale. Data analysis using descriptive. Samples were Surabaya viewersudaged 12 years and over who watched the show "Eat Bulaga Indonesia" SCTV.udDistribution of questionnaires distributed to 100 respondents and direct visit to theudSouth Surabaya and East Surabaya. The results of this study it can be concludedudthat there are four underlying motive in watching the show "Eat BulagaudIndonesia" SCTV, in information on the category of being. Meanwhile, the motiveudof personal identity, integration and social interaction motives or motives ofudentertainment in the high category. On the other hand they want to get up to dateudinformation and not just the interests of entertainment only but look at the moraludmessage delivered by the host.udKeywordud: Motif, television viewers Surabaya, the variety show "Eat BulagaudIndonesia in the segment Indonesia pintar Quis" in SCTV.