National Transportation Marketing Survey: An Evaluation of the Role of Marketingin Transit Organizations

摘要

The results discussed in the report were generated from the data gathered in amail survey of transit managers. The survey was delivered to 820 individuals across the United States. The response rate was 23 percent with 43 percent of that total from managers in public transit organizations, with the remainder being from a variety of specialized transportation agencies (mostly governmental-related transportation agencies). The organizations represent small and large market areas in approximately the same proportions as found in the population of the country.