A Perspective on the Camping-Involvement Cycle. Analysis of the Campground Market in the Northeast Report III

摘要

A report is presented on a study of the national camping market, conducted in 1973, updating findings of a similar survey conducted in 1971. Based on a nationally representative sample of 2,213 households, the total camping market is estimated to include 14.3 million households of active campers, 6.1 million who are temporarily inactive, and 6.1 million who are potential additions to the market. A detailed analysis of the popular image of camping as held by each of the major segments of the market is included, and the reasons for permanent and temporary dropping out of the camping market are examined.