Market Potential Estimation for Commercial and Industrial Energy Conservation Programs. C And I Biomass

摘要

Because of its commitment to energy conservation in the Commercial and Industrial (C and I) sector, the Tennessee Valley Authority is currently operating several programs designed to reduce capacity and energy requirements and smooth the system load profile. These programs are based on energy technologies including biomass applications. In order to forecast the impact of the total conservation effort on the power system, it is necessary to assess gross and effective market potential for the program. Although gross market potentials and projected penetration rates are included, the primary focus of the analysis is the estimation of effective market potential. The process of market potential estimation must depend to a large degree on the subjective judgment of project engineers. The method illustrated here is an attempt to structure judgmental aspects of the process and incorporate them into reasonable models of current participation potential for the respective energy conservation programs. Additionally, the method results in an improved capacity to describe the effective market segments with high potential for program participation. (ERA citation 11:003065)