An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing

摘要

A strategy is provided for using constrained versions of the MDI (minimum discrimination information) statistic to test and estimate market relations involving composite hypotheses. An algorithm for applying the tests and effecting the estimates is also provided along with numerical illustrations. Other, more general, developments in statistics and mathematical programming (duality) theories and methods are also briefly discussed for their possible bearing on further uses in marketing research and management. (Author)