Comparison of the Marginal Cost-Effectiveness of Various Recruiting Resources for High School Graduate Enlistments: Analysis of National, Local and 'Walk-in' Leads and Yield Rates.

摘要

This research utilizes 3 equation regression system using FY79 and FY80 dataf from the Navy Recruiting efforts. It estimates the marginal cost-effectives of various types of advertising media, both Navy's and the Joint DOD campaigns. It also estimates, in terms of quality contracts, the yield rates for national leads and for local leads; it also compares the impacts of various resources on male, non-prior service, Upper Mental, High School Degree enlistments compared to male, non-prior serve High School Graduate enlistment contracts. (Author)