Study to Restructure the Marketing Plan at Dwight David Eisenhower Army MedicalCenter, Fort Gordon, Georgia

摘要

This Graduate Management Project studies the current Dwight David Eisenhower ArmyMedical Center (EAMC) Marketing Plan and determines its status. Since it is apparent that a marketing plan does not exist, the goal is to restructure data and information that is currently available into a Marketing Plan for EAMC. By using marketing techniques found in the literature, and meeting the guidelines set forth by United States Army Health Services Command, a marketing plan will be developed that will coordinate the existing and separate plans, efforts, and committees. The Marketing Plan will be of sufficient length and detail that the Division responsible for oversight of the Plan will be able to utilize the document not just as a template, but as a working document that can be amplified into a documented Marketing Plan for Dwight David Eisenhower Army Medical Center.