Digital disruption

摘要

Imagine a world without service stations - you may think it impossible or, at best, improbable. However, with the increase in purchasing of alternatively fuelled vehicles (AFVs), fluctuating fuel prices and the invention of mobile applications for fuel delivery, it is possible that the requirement for filling stations could be called into question. The traditional fuel retail industry is changing and retailers need to evolve to keep pace with those changes. Less than 50 years ago we relied on airmail for overseas communications. Today, video chat forums enable instant, real-time, visual communications at the click of a button. Fuel retailers must start planning for the next wave of the digital revolution.