How can your pest management firm use CRM to build relationships? Customer relationship marketing (CRM) is the art of establishing a relationship with your customer in order to gain their respect, trust and, as a result, investment in your products and services. Although it sounds simple in theory, this business tactic is invaluable and often undermined by professionals in various industries. Promotional collateral pieces and advertising plans prove highly effective, but when it comes down to the wire, the relationship you have with a customer on a face-to-face level can make or break your sales records.
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