Broadband World Cup

摘要

Consumers are no longer willing to sit and take what is offered. The two-way nature of the internet is changing viewers into users and rocking traditional TV business models left, right and centre. As everyone knows, the big competition is upon us. Many teams from many nations are looking for a significant win. Some are more favoured than others. Each of them has special tactics for the battle ahead, and the activity needed to score big time is tremendous. Of course, you would be forgiven if you thought I was talking about the World Cup. But football is a lot easier to predict than the big competition to win in the scramble for IPTV subscribers. The stakes are about as high as they come. The telcos charging in find themselves exposed to increasing competition from everybody - from the biggest internet players to cable and satellite as well as broadcasters. The feel of the pitch seems to be changing by the minute. Consumers are no longer willing to sit and take what is offered. The two-way nature of the internet is changing viewers into users and rocking traditional TV business models left, right and centre.