Responding to demand

摘要

According to the third edition of Informa Media's report On-Demand TV, the world is now experiencing the second wave of on-demand TV enthusiasm, following the hyperbole created in 2000/01 that ended abruptly with the recession in 2001. Given that cautionary tale, Informa Media's on-demand forecasts this time around are much more muted, especially in the true VOD sector (as opposed to near-VOD that has already established itself in several key territories).