Triple vision

摘要

Three-screen delivery is one of the most widely-discussed concepts of the moment but what does it mean in practice? The concept of the 'three-screen strategy' - delivery of content to multiple screens over a single infrastructure - is currently much talked-about. But what is a meaningful 'three screen strategy'? "Three-screen distribution continues to be essential, and continues to move closer to fulfilling its potential," says Mike Nann, director of marketing and communications at Digital Rapids (Stand 7.G4I). "'Follow-me' capabilities are essential to a successful strategy, with mobility of content across viewing devices enabling viewers to pick up and continue what they're watching while on the move."