"Worldwide there are more than one billion cars on our roads, and by 2050 this figure is expected to rise to 2.5 billion. Sustainable mobility is therefore becoming a global megatrend. With numerous products and technologies, Lanxess is already a pioneer in green mobility," said Dr. Werner Breuers, member of the Board of Management, at a pre-K press briefing in Dusseldorf in July. Breuers is optimistic that the new tyre-labelling regulations enacted in Europe, South Korea and under development in other countries will increase demand for "green" tyres, and that means increased demand for the company's products. In 2012, the company, that recently moved its headquarters from Leverkusen to Cologne, generated almost 20 % of its group sales with products for green mobility. Consequently, rubber and rubber chemicals for "green" tyres with low rolling resistance, thermoplastics for lightweight construction and rubber based on sustainable raw materials will be highlighted at the Lanxess stand in hall 6. Lanxess will once again host Rubber Street (see p. 150).
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