An industry leader in Indiana strives to unite farmers and their city cousins to advance product acceptance. Malcolm DeKryge mission is clear: it's time to reach out to city dwellers, touching those lives that have the most impact on the future of U.S. pork production. "We have a very strong heart tug, if you will, to reach out to our customers. The mass amount of our meat and food is not consumed out here in the country — it is in the city, so we are reaching out to the city," he emphasizes.
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