Producing more with less: More food, healthier food with less water, less inputs! For G. Natale, CEO of Valagro, the only way to achieve this is to make a combined use of technology and product innovation. Today, product innovation in plant nutritionis synonymous to biostimulants, controlled & slow release fertilizers, micronutrients and water soluble products. In his lecture that opened the 8th New Ag International conference in Miami, the top man of the world leading company in biostimulants in particular, described where the market stands at present but more importantly he underlined the factors that can be a hindrance to market growth. The solution? Maybe reshaping completely the perception of what these products are and do as well as the approach to legislation. For Natale, a clear legislation is the definite prerequisite to market growth.
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