Reviewing the list of the 50 largest corporations, I've found that less than 10 percent have been operating profitably in recent months. Most of the corporations have some operational measurements, and many have financial measurements. Executives view their companies through the lens of financial performance. This is fine if the financial streams pass unobstructed through the lens. However, financial streams can easily become crowded with so many variables that the direct relationship between revenue and profitability becomes hidden. This renders CEOs helpless as they try to understand the evaporation of their profitability.
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