A FEW THOUGHTS ON GENERIC PROMOTION

摘要

Global coffee prices have fallen significantly over the last two years as the increase in global consumption has slowed down somewhat recently while global production is expanding strongly, not least due to the long-term effects of increased input application, denser planting and area expansion in the aftermath of the 2010-11 coffee price explosion.Given that output expansion is expected to continue (at least for the time being) with Brazil heading towards a potentially record-breaking 2014/15 harvest, a current strong recovery in Colombia and further area expansion in top robusta producer Vietnambrings back into the spotlight the need for further consumption growth.