SEEING THE WORLD FROM COLES

摘要

Ms Healing is a food scientist who formerly worked for Unilever. She joined the business in 2006 when it had "lost its purpose". It was trying to cut costs and as a result was "not concerned with quality or listening to customers." Wesfarmers bought the business in 2008 and according to Ms Healing the company is still on a 'turnaround journey'. Ms Healing said the business's aim was to offer the Australian consumer the best possible value, service, quality and cost. To do this the company's fresh food proposition (most importantly the meat offer) had to be first class to capture 'centre of plate'. Once the customer had walked through the door for the meat, they would then typically spend another $85 on the rest of their groceries.