Value for money: To assist with the speedy design of customised components, software resellers are offering mainstream products which not only cost each part but also enable better customer service

摘要

VALUE ADDED RESELLERS (VARs) have been around as long as the computer industry. Traditionally they take products manufactured by someone else (the OEM), add value and sell the new product combination on. More recently, mid-range or so-called 'mainstream' engineering software products have tended to be offered by VARs because of the characteristics of the products and the market. The products - such as SolidWorks, Solid Edge and Autodesk Inventor - tend to be purpose-developed products with high-end functionality, at an entry level, high volume price, Because of the relatively low margins involved, an indirect channel of VARs has evolved to obtain appropriate, geographical coverage.