Wedding planning begins on the web

摘要

DON'T BE FOOLED BY THE HANDS-ON, personal service that bridal and event customers demand; while they may wind up investing plenty of face-to-face time with you, many of them start the process online. The Internet is the predominant research tool for today's brides and corporate event planners. And florists who have been courting their business via Web sites have enjoyed immediate gratification. In 1999, when Carolyn Shepard, AIFD launched a site for her Charlotte, N C -based weddings and events business, Carolyn Shepard Design Group (www carolymhepard com), she received leads almost instantly "The initial response was electric," she says. "I never had a Web site before and had no idea what to expect from the beginning, we were getting thousands andthousands. of hits per month. "