'Getting Out There' Gives California Dealer a Leg Up

摘要

Getting in front of the crowd and involved in its community paved the way for C&N Tractors to grow its rural lifestyle customer base.Our biggest thing is getting out in front of the crowd. If there are a lot of people, I want our dealership and equipment in front of them. No matter what it is or where it's at," says Jeff Sponhaltz, general manager of C&N Tractors' store in Paso Robles, Calif. His philosophy of creating a presence in the community has been the driving force since day one in branding the dealership as "absolutely the best place to buy a tractor," he says, and is quick to add, "We're not the least expensive place to buy a tractor, though."