Industry wake-up call: Advertising is great, but the word of a satisfied customer is more effective than any other promotional message

摘要

Changes in any industry happen all the time and horticulture is no exception. Taking note of such changes and adjusting to them on a continuous basis is the key to success. Ignoring the changes for one year makes it twice as hard to adjust, and it means you will always be trying to catch up. Ignoring the changes for more than three years means you are completely out of touch. In the late 1970s, when flower demand was rising by a whopping eight to 10 per cent each year, not all growers took advantageof the growth.